行銷軟體：打造專業行銷策略的關鍵
In today's digital age, marketing software has become an essential tool for businesses looking to effectively reach and engage their target audience. From automation to analytics, these platforms offer a wide range of features that can help businesses streamline their marketing efforts and drive growth.
One of the key benefits of marketing software is its ability to automate repetitive tasks, such as email campaigns, social media posting, and lead nurturing. By setting up automated workflows, businesses can save time and resources while ensuring that their marketing efforts are consistent and timely.
Marketing software also provides valuable insights through data analytics. By tracking key metrics such as website traffic, conversion rates, and customer demographics, businesses can gain a better understanding of their audience and tailor their marketing strategies accordingly. This data-driven approach can lead to more targeted campaigns and higher ROI.
Furthermore, marketing software enables businesses to personalise their marketing efforts at scale. By segmenting their audience based on factors such as interests, behaviour, and demographics, businesses can deliver more relevant and timely content to their customers, ultimately improving engagement and conversion rates.
Another advantage of marketing software is its ability to integrate with other tools and platforms, such as CRM systems and social media channels. This connectivity allows businesses to create a seamless marketing ecosystem, where data flows freely between different systems, enabling a more holistic view of the customer journey.
Overall, marketing software has revolutionised the way businesses approach marketing, providing them with the tools and insights needed to drive growth and stay ahead of the competition. By leveraging the power of automation, analytics, and personalisation, businesses can create more effective marketing campaigns that resonate with their target audience and ultimately lead to increased sales and revenue.
（中央社倫敦21日綜合外電報導）美國零售巨頭亞馬遜（Amazon）宣布，他們已開始向供應商、企業客戶和其他公司銷售碳信用額度。這是亞馬遜首次踏足賣碳權，強調他們的碳信用額度只提供給符合條件的公司。
路透社報導，當前企業界、碳權項目開發者和科學家之間正為究竟企業能多大程度靠碳信用額度減碳，以及如何確保碳信用額度品質，展開論辯。
亞馬遜表示，他們盡可能在自家的碳信用額度採用業界領先標準，並支持制定更嚴格標準。
此舉代表亞馬遜首次踏足碳權販售。亞馬遜一直都有參與業內為碳權制定品質標準的工作，也都有直接投資於保護森林、恢復退化土地及推動碳移除等項目。
亞馬遜永續長赫斯特（Kara Hurst）表示，公司會以「自身規模與嚴格審核標準」幫忙推動更多對自然保護方面的投資。
包含網路相簿公司Flickr、房地產顧問集團Seneca、消費電子產品公司Corsair等，都已向亞馬遜購買碳權。
為企業把關淨零排放的機構「科學基礎減碳目標倡議」（SBTi）表示，企業可以買碳權抵銷碳排，但應只限於處理殘餘排放，即企業已盡各種脫碳、減碳努力後仍剩餘的一小部分碳排，不可本末倒置。
亞馬遜表示，他們的碳信用額度只提供給符合條件的公司，包括有為自身排放和自家供應鏈設定淨零目標，以及有量測並對外發布自身碳排的公司。
曾有外電報導，特斯拉（Tesla）2009至2024年靠賣碳權獲利約90億美元，對收益不無小補，卻也讓部分人擔憂，像特斯拉這類純電車廠賣碳權、傳統汽車大廠則花錢買碳權而不積極落實低碳化，無疑扭曲淨零初衷。（譯者：陳亦偉）1140322
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